# CRM Lab

> CRM Lab is a UK business (Smethwick, West Midlands) that designs and builds custom, AI-native CRM and ERP systems for growing businesses. It replaces off-the-shelf platforms such as Salesforce, HubSpot, NetSuite, Sage, QuickBooks, Pipedrive, Zoho and Monday.com with one system built around how the business actually works. Projects are fixed price with a written scope, the client owns 100% of the code, and there are no per-seat licence fees.

## Who it is for
- UK businesses with roughly 10–200 staff that have outgrown their tools or run on spreadsheets
- Sectors: trades and field services, wholesale and distribution, manufacturing, professional services, property, recruitment, e-commerce, construction, agencies, clinics

## Services (starting prices, GBP, excl. VAT)
- Custom CRM (leads, pipeline, quotes, customer history): from £4,900
- Operations / ERP (jobs, stock, purchasing, scheduling): from £7,900
- Finance & invoicing (quotes to invoices, payments, cash flow; connects to Xero/QuickBooks/Sage): from £3,900
- AI agents (draft quotes, chase invoices, summarise calls, answer business questions): from £1,900
- Integrations (email, calendars, Stripe, GoCardless, banking, e-commerce): from £1,500
- Portals & dashboards: from £2,900
- Typical "Core Build": from £12,000; full "Platform" (CRM + ERP + finance): from £35,000
- Optional hosting & support: from £495/month, flat, regardless of user count

## How it works
1. Free 30-minute systems audit
2. Written scope and fixed price
3. Build in two-week sprints with working demos
4. Data migration from existing tools and launch
5. Optional support, or the client takes the code in-house
Payments: 30% on signing, 40% at the main milestone, 30% at handover. Defects fixed free for 30 days after launch. Hosting in UK/EU data centres.

## Alternatives to off-the-shelf platforms
- [HubSpot alternative](https://crm-lab.co.uk/hubspot-alternative)
- [Salesforce alternative](https://crm-lab.co.uk/salesforce-alternative)
- [NetSuite alternative](https://crm-lab.co.uk/netsuite-alternative)
- [Sage alternative](https://crm-lab.co.uk/sage-alternative)
- [QuickBooks alternative](https://crm-lab.co.uk/quickbooks-alternative)

## Industries and areas
- [Wholesale & distribution](https://crm-lab.co.uk/crm-for-wholesalers)
- [Trades & field services](https://crm-lab.co.uk/crm-for-trades)
- [Manufacturing](https://crm-lab.co.uk/erp-for-manufacturers)
- [Recruitment](https://crm-lab.co.uk/crm-for-recruitment)
- [Birmingham & West Midlands](https://crm-lab.co.uk/custom-crm-birmingham-west-midlands)

## Guides
- [How Much Does a Custom CRM Cost in the UK?](https://crm-lab.co.uk/blog/custom-crm-cost-uk)
- [Custom CRM vs Off-the-Shelf (HubSpot, Salesforce): Which Is Right for You?](https://crm-lab.co.uk/blog/custom-crm-vs-off-the-shelf)
- [7 Signs Your Business Has Outgrown Spreadsheets](https://crm-lab.co.uk/blog/signs-business-outgrown-spreadsheets)
- [CRM & Accounts Data Migration: A Checklist for Switching Systems Safely](https://crm-lab.co.uk/blog/crm-data-migration-checklist)
- [What Is an AI-Native CRM? (And What Can AI Realistically Do Today?)](https://crm-lab.co.uk/blog/what-is-ai-native-crm)
- [Build vs Buy: How to Compare the 5-Year Cost of CRM & ERP Software](https://crm-lab.co.uk/blog/build-vs-buy-crm-erp-5-year-cost)

## Key pages
- [Home: services, process, pricing, FAQ](https://crm-lab.co.uk/)
- [Privacy policy](https://crm-lab.co.uk/privacy.html)
- [Website terms](https://crm-lab.co.uk/terms.html)

## Contact
- Email: team@crm-lab.co.uk
- Book a free systems audit: https://cal.com/crm-lab-lk6qcf/30min
- Address: 54 Westpark Road, Smethwick, B67 7JH, United Kingdom