Licence creep
Per-seat pricing goes up every year. Every new hire, every add-on and every "enterprise" feature costs more.
Custom CRM & ERP · AI-native · UK
Stop renting software built for someone else.
CRM Lab designs and builds AI-native business systems shaped around how you actually work, replacing Salesforce, HubSpot, NetSuite, Sage and QuickBooks with one system you own.
- Fixed price, written scope
- You own 100% of the code
- No per-seat licences
We replace (and migrate you off)
- Salesforce
- HubSpot
- NetSuite
- Sage
- QuickBooks
- Pipedrive
- Zoho
- Monday.com
- Spreadsheets
The problem
Off-the-shelf software makes you fit its process.
Most businesses we speak to pay for 3–6 tools that don't talk to each other, then fill the gaps with spreadsheets, copy-paste and expensive consultants.
Disconnected data
Sales lives in one tool, finance in another and operations in a spreadsheet. Nobody trusts the numbers.
Workarounds everywhere
Your team spends hours a week bending generic software around how your business really runs.
Locked in
Your data, your workflows and your history sit on someone else's platform, on someone else's terms.
Sound familiar? Find out what your current tools really cost you, free.
What we build
One system. Built for your business. Owned by you.
We build only the modules you need, connected from day one, with AI built into the workflow instead of bolted on.
Custom CRM
Leads, pipeline, quotes, contracts and customer history, built around your actual sales process instead of a template.
Replaces Salesforce · HubSpot · Pipedrivefrom £4,900
Operations & ERP
Jobs, projects, stock, purchasing, scheduling and fulfilment, all in one place and live.
Replaces NetSuite · Odoo · Monday.comfrom £7,900
Finance & invoicing
Quotes become invoices, payments reconcile and cashflow updates without anyone retyping it. MTD-ready links to your accountant.
Replaces or connects Sage · QuickBooks · Xerofrom £3,900
AI agents
Assistants that draft, chase, summarise, enrich and answer questions about your business, working inside your system.
Runs on your data, under your controlsfrom £1,900
Integrations
We connect to the tools you keep: email, calendars, Stripe, GoCardless, banking feeds, e-commerce, telephony and more.
APIs · webhooks · automationsfrom £1,500
Portals & dashboards
Customer and supplier portals, plus live dashboards that show leadership the real numbers in real time.
Web · mobile-friendly · role-basedfrom £2,900
Not sure what you need? We'll map it with you on a free 30-minute call.
AI-native, not AI-washed
Your system doesn't just store work. It does some of it.
Traditional CRMs and ERPs are databases with forms. We design every workflow assuming an AI assistant is part of the team, so repetitive admin happens automatically and you approve it with one click.
See a live demoCRM Lab AssistantWorks inside your system
Ask anything about your business…
Compare
Renting vs owning
| Off-the-shelf CRM / ERP | CRM Lab | |
|---|---|---|
| Pricing | Per user, per month, forever | Fixed build price + optional support |
| Fit | You change your process to fit the tool | Built around your process |
| Ownership | Vendor owns platform & roadmap | You own the code and data |
| AI | Paid add-ons, generic | Built into your workflows |
| Integrations | Marketplace apps, extra fees | Built in, to what you use |
| Unused features | Hundreds you pay for | Only what you need |
| Adding users | Cost goes up every time | No per-seat fees |
Ready to stop renting? Get a written scope and fixed price within a week.
Savings estimate
What are you spending on licences?
Add up what you pay across your CRM, ERP, accounting and add-ons. This is a rough guide; we'll give you real numbers on a call.
You spend per year£21,600
Over 5 years (at 7% annual price rises)£124,200
A typical CRM Lab build is a one-off cost, with optional hosting and support that doesn't grow with your headcount.
Get my real numberHow it works
From first call to go-live in weeks, not years.
-
01
Free systems audit
A 30-minute call to map your current tools, costs and pain points. No pitch deck.
-
02
Written scope & fixed price
We document exactly what we'll build, how long it takes and what it costs. No surprises.
-
03
Build in 2-week sprints
You see working software every fortnight and steer as we go.
-
04
Migrate & launch
We move your data across from your old tools, train your team and run both systems side by side until you're confident.
-
05
Support & evolve
Optional hosting, monitoring and a monthly improvement budget. Or take the code and run it yourself.
Step one takes 30 minutes and costs nothing.
Our promise
Price in writing. Code that's yours.
The things we put in the contract, not just on the website.
Fixed price, in writing
The price only changes if you change the scope, and only after you agree it in writing.
You get everything
Source code, documentation, logins and admin access are handed over at launch. No hostage situations.
One senior lead
The same senior engineer runs your project from first call to handover. You never get passed to a junior.
30 days of free fixes
Any defect found in the first month after launch is fixed free. UK/EU hosting and a signed GDPR data agreement come as standard.
30%on signing the scope
40%at the main milestone demo
30%at handover & go-live
Pricing
Clear, fixed, and agreed up front.
Every project is scoped individually. These are typical starting points.
Founding client offer: our first 10 clients get 25% off any build in exchange for an honest case study and testimonial. Limited places left.
Systems Audit
Free
30-minute call plus a written summary of where you're losing time and money.
- Current tool & cost map
- Quick wins
- Indicative build estimate
Core Build
from £12,000
A custom CRM or operations system with AI assistant, integrations and data migration.
- Up to 3 core modules
- AI assistant built in
- Migration from your old tools
- Team training
Platform
from £35,000
A full CRM + ERP + finance replacement for multi-team businesses.
- Unlimited modules (scoped)
- Custom AI agents
- Client / supplier portals
- Priority support
Optional hosting & support from £495/month, flat, regardless of how many users you have.
Who it's for
Built for growing businesses that have outgrown their tools.
Don't see your industry? If you run on spreadsheets and too many tools, we can help.
About us, briefly
A small senior team that builds the systems we wish we'd had.
CRM Lab is a UK studio of engineers and operators who got tired of watching good businesses pay more every year for software that never quite fit. We build lean, AI-native systems that do exactly what you need, then hand you the keys.
- UKbased, UK/EU hosted
- 2-weekdelivery cycles
- 100%code ownership
FAQ
Questions we get asked
Do I really own the code?
Yes. On final payment the full source code and IP transfer to you. You can host it anywhere and hire anyone to work on it. There's no lock-in.
How long does a build take?
Most Core Builds go live in 6–12 weeks. Larger platform projects run in phases, so you start getting value from the first module while we build the next.
Can you move our data out of Salesforce / HubSpot / Sage?
Yes. Data migration is part of every build. We map, clean and import your contacts, deals, invoices, products and history, and we check it with you before you switch over.
Is it secure and GDPR compliant?
Systems are hosted in UK/EU data centres with encryption in transit and at rest, role-based permissions, audit logs and daily backups. We build with UK GDPR in mind from day one.
What AI models do you use, and is my data used for training?
We use leading AI models through business-grade APIs that do not train on your data. AI actions are logged and permission-controlled, and anything important needs a human to approve it.
Do we still need an accountant / accounting software?
Often we replace the day-to-day invoicing and reporting, and connect to your accountant's preferred tool (e.g. Xero or QuickBooks) for year-end and MTD. We'll recommend what makes sense for you.
How do payments work?
30% when you sign the written scope, 40% at the main milestone demo, and 30% at handover. Support plans are a flat monthly fee you can cancel with 30 days' notice.
What happens after launch?
Choose a flat monthly support plan for hosting, monitoring, fixes and new features, or take the code in-house. Either way, the system keeps working for you.
Still have a question? Ask us directly; a real person replies within one working day.
Get started
Book your free 30-minute systems audit.
Tell us what you use today and what's driving you mad. We'll come back within one working day.
- No obligation, no sales pressure
- Written summary after the call
- Indicative fixed price
Or email team@crm-lab.co.uk
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