Too many tools
CRM, accounts, job sheets and spreadsheets that don't connect.
Birmingham & West Midlands
Custom CRM and business systems, built locally in the West Midlands.
CRM Lab is based in Smethwick and works with businesses across Birmingham, the Black Country, Solihull, Coventry and the wider West Midlands, as well as throughout the UK. We can meet in person, map your processes on site, and build a system around how your business runs.
- Fixed price, written scope
- You own 100% of the code
- No per-seat licences
The problem
Sound familiar?
Rising licence costs
Per-user fees that grow every year.
Remote suppliers
Agencies you never meet who don't understand your business.
Generic software
Systems built for someone else's process.
What we build
One system, shaped around your business.
Only the modules you need, connected from day one, with AI built into the workflow.
Custom CRM
Sales pipeline, quotes and customer history.
Operations / ERP
Jobs, stock, purchasing and scheduling.
Finance & invoicing
Synced with Xero, QuickBooks or Sage.
AI agents
Chasing, summaries, forecasting and reporting.
Not sure what you need? We'll map it with you on a free 30-minute call.
Compare
Typical supplier vs CRM Lab
| Typical supplier | CRM Lab | |
|---|---|---|
| Location | Remote or offshore | Local, can meet on site |
| Pricing | Per user, forever | Fixed price, you own it |
| Fit | Off the shelf | Built around your process |
| Support | Ticket queues | Direct line to your engineer |
Areas we cover
Birmingham, Smethwick, Sandwell, West Bromwich, Oldbury, Dudley, Wolverhampton, Walsall, Solihull, Coventry and across the West Midlands, plus remote projects throughout the UK.
How it works
From first call to go-live in weeks.
- Free systems audit30 minutes to map your tools, costs and pain points.
- Written scope & fixed priceExactly what we'll build, when, and for how much.
- Build in two-week sprintsWorking software every fortnight.
- Migrate & launchWe move your data and train your team.
- Support & evolveOptional flat-fee support, or take the code in-house.
Starting prices
- Custom CRMfrom £4,900
- Operations / ERPfrom £7,900
- Finance & invoicingfrom £3,900
- AI agentsfrom £1,900
- Integrationsfrom £1,500
- Portals & dashboardsfrom £2,900
Core Builds from £12,000. Optional support from £495/month, flat, whatever your headcount. Prices exclude VAT; every project is quoted in writing.
Get a fixed quoteFAQ
Questions we get asked
Can you visit our premises?
Yes, for businesses in the West Midlands we're happy to run the discovery workshop on site.
Do you only work locally?
No. We work with businesses across the UK; most of the build happens remotely with regular video demos.
Do we own the system?
Yes. On final payment the full source code and IP transfer to you. You can host it anywhere and hire anyone to work on it, so there's no lock-in.
How much does it cost?
Every project is fixed price, agreed in writing after a free audit. Typical Core Builds start from £12,000; single modules start from £1,500. There are no per-user licence fees.
How long does it take?
Most Core Builds go live in 6–12 weeks. We build in two-week sprints, so you see working software every fortnight.
Ready to see what it would look like for you?