Tier creep
Features you need, like custom objects, advanced reporting and automation, often sit in higher tiers, so the bill jumps.
HubSpot alternative
A HubSpot alternative built around how you actually sell.
HubSpot is a great place to start. But as teams grow, costs climb with every seat and tier, and the bits you need most often sit in a higher plan. CRM Lab builds a CRM shaped to your process. You own it, and it doesn't charge you per user.
- Fixed price, written scope
- You own 100% of the code
- No per-seat licences
The problem
Sound familiar?
Seat costs
Adding salespeople, ops staff or managers adds licence costs every year.
Generic pipeline
Your quoting, approvals and handover to operations don't fit a marketing-led CRM.
Data spread out
Sales lives in HubSpot, but jobs, stock and invoices live elsewhere.
What we build
One system, shaped around your business.
Only the modules you need, connected from day one, with AI built into the workflow.
Pipeline & quotes
Deal stages, quote builder from your price list, approvals and e-signature, all built around your sales process.
Customer 360
Every email, call, quote, job and invoice for a customer in one place.
AI sales assistant
Summarises calls, updates deal stages, drafts follow-ups and flags stalled deals.
Ops & finance handover
Won deals become jobs and invoices automatically, with no re-keying.
Not sure what you need? We'll map it with you on a free 30-minute call.
Compare
HubSpot vs CRM Lab
| HubSpot | CRM Lab | |
|---|---|---|
| Pricing | Per seat, plus higher tiers for key features | Fixed build price, no per-user fees |
| Fit | Configure within HubSpot's model | Built around your process |
| Ownership | Rented platform | You own the code and data |
| Beyond sales | Separate tools for ops and finance | Sales, ops and finance in one system |
When HubSpot is still the right choice
If you mainly need inbound marketing (email campaigns, landing pages, forms) and have a small sales team, HubSpot's marketing tools are hard to beat. Many clients keep HubSpot Marketing and move sales and operations to a custom system; we integrate the two.
How it works
From first call to go-live in weeks.
- Free systems audit30 minutes to map your tools, costs and pain points.
- Written scope & fixed priceExactly what we'll build, when, and for how much.
- Build in two-week sprintsWorking software every fortnight.
- Migrate & launchWe move your data and train your team.
- Support & evolveOptional flat-fee support, or take the code in-house.
Starting prices
- Custom CRMfrom £4,900
- Operations / ERPfrom £7,900
- Finance & invoicingfrom £3,900
- AI agentsfrom £1,900
- Integrationsfrom £1,500
- Portals & dashboardsfrom £2,900
Core Builds from £12,000. Optional support from £495/month, flat, whatever your headcount. Prices exclude VAT; every project is quoted in writing.
Get a fixed quoteFAQ
Questions we get asked
Can you migrate our data out of HubSpot?
Yes. We export contacts, companies, deals, notes and activity history, clean and map it, and import it into your new system. We check it with you before you switch.
Can we keep HubSpot for marketing?
Yes. We can sync contacts and form submissions both ways, so marketing stays in HubSpot while sales and operations run in your own system.
Do we own the system?
Yes. On final payment the full source code and IP transfer to you. You can host it anywhere and hire anyone to work on it, so there's no lock-in.
How much does it cost?
Every project is fixed price, agreed in writing after a free audit. Typical Core Builds start from £12,000; single modules start from £1,500. There are no per-user licence fees.
How long does it take?
Most Core Builds go live in 6–12 weeks. We build in two-week sprints, so you see working software every fortnight.
Ready to see what it would look like for you?