Complexity
Your team uses a fraction of the platform but still has to navigate all of it.
Salesforce alternative
All the power you used Salesforce for. None of the overhead.
Salesforce can do almost anything, but for many growing businesses that means paying for licences, add-ons and consultants to configure a platform built for the enterprise. CRM Lab builds just what your team uses, so it's faster to learn and cheaper to run, and you own it.
- Fixed price, written scope
- You own 100% of the code
- No per-seat licences
The problem
Sound familiar?
Admin dependency
Simple changes need an admin or consultant.
Licences & add-ons
Per-user licences plus paid add-ons for features you consider basic.
Low adoption
Salespeople work around it, so the data isn't trusted.
What we build
One system, shaped around your business.
Only the modules you need, connected from day one, with AI built into the workflow.
Focused CRM
Only the screens and fields your team needs, laid out the way they work.
Automation without admins
Rules, approvals and notifications built in, and changed for you in days, not quarters.
AI assistant
Updates records from emails and calls so reps spend time selling, not typing.
Reporting leaders trust
Live dashboards built on clean, connected data.
Not sure what you need? We'll map it with you on a free 30-minute call.
Compare
Salesforce vs CRM Lab
| Salesforce | CRM Lab | |
|---|---|---|
| Pricing | Per-user licences plus add-ons and partners | Fixed build price, flat support |
| Complexity | Enterprise platform, heavy configuration | Only what you need |
| Changes | Admin or consultant required | Included in your support plan |
| Ownership | Rented platform | You own the code and data |
When Salesforce is still the right choice
Large organisations with many departments, complex territory management or a deep ecosystem of AppExchange apps often benefit from Salesforce's breadth. If you have a dedicated Salesforce team and use most of what you pay for, it may be the right fit.
How it works
From first call to go-live in weeks.
- Free systems audit30 minutes to map your tools, costs and pain points.
- Written scope & fixed priceExactly what we'll build, when, and for how much.
- Build in two-week sprintsWorking software every fortnight.
- Migrate & launchWe move your data and train your team.
- Support & evolveOptional flat-fee support, or take the code in-house.
Starting prices
- Custom CRMfrom £4,900
- Operations / ERPfrom £7,900
- Finance & invoicingfrom £3,900
- AI agentsfrom £1,900
- Integrationsfrom £1,500
- Portals & dashboardsfrom £2,900
Core Builds from £12,000. Optional support from £495/month, flat, whatever your headcount. Prices exclude VAT; every project is quoted in writing.
Get a fixed quoteFAQ
Questions we get asked
Can you migrate from Salesforce?
Yes. We extract accounts, contacts, opportunities, custom objects, activities and files, map them to your new data model, and validate everything with you before go-live.
Will we lose our automations?
We document your existing flows and rebuild the ones that matter, usually simplified, before you switch.
Do we own the system?
Yes. On final payment the full source code and IP transfer to you. You can host it anywhere and hire anyone to work on it, so there's no lock-in.
How much does it cost?
Every project is fixed price, agreed in writing after a free audit. Typical Core Builds start from £12,000; single modules start from £1,500. There are no per-user licence fees.
How long does it take?
Most Core Builds go live in 6–12 weeks. We build in two-week sprints, so you see working software every fortnight.
Ready to see what it would look like for you?